Overview of
Operations

Construction Equipment
Rental Business

We pursue rental equipment tailored to the needs of worksites as social infrastructure that supports construction.

The core Construction Equipment Rental Business accounts for approximately 90% of sales. By responding swiftly and accurately to on-site needs, we contribute to the development of next-generation social infrastructure beyond equipment supply.

One-stop procurement supported by approximately 5,000 models and 1.8 million rental items

The rental items owned by our Group have reached approximately 5,000 models and 1.8 million items. From mainstay construction machinery and temporary housing materials to DX-related equipment of growing importance, we cover every item required at worksites. In addition to a wide range of sizes, we offer a diverse selection of options. Through a full-lineup structure that enables customers to complete procurement in one stop, together with comprehensive support, we respond to the diverse needs of construction sites.

Reliable maintenance systems set up at around 220 branches nationwide

We operate approximately 220 branches nationwide and more than 530 branches across the Group as a whole. In principle, each branch is staffed with maintenance personnel possessing advanced technical expertise, who carry out thorough daily inspections and servicing to maximize equipment performance. Maintaining this high level of maintenance quality serves as the foundation for the safe operation of rental equipment and for enhancing asset value at the time of sale.

Practicing “Rent and Sale” to maximize asset value

Our business is based on a circular model in which investments are recovered through rental income after asset acquisition, followed by eventual sale. We have consistently pursued higher profitability by reducing the depreciation burden and extending the life of assets. In addition, for high-demand used construction equipment, we accurately assess global market trends and practice flexible asset management, including sales at optimal times.

A compensation system that responds promptly to increasingly diverse risks

We have established a comprehensive compensation system that broadly covers risks such as accidents, theft, and other inherent risks of construction equipment or vehicles during the rental period. As accident circumstances become more complex and user needs more sophisticated, we assign specialized compensation assessment managers in each region. By proposing optimal compensation plans tailored to each customer’s situation, we provide reassurance beyond simply supplying equipment, thereby earning the solid trust of worksites.